A digital marketing agency is a company that focuses on attracting, increasing and informing prospective customers using online platforms such as search engine optimization, email marketing, placing adverts on various websites and social media platforms among others. This purpose of this article is to provide an insight into the range of techniques used by such companies to create and manage successful campaigns for clients. Below you will find the services offered by a digital marketing agency.
1. Market Research
A digital marketing agency will conduct a thorough research about the how your prospective customers can be reached using any of the online digital marketing methods. For example there is no need of social media marketing campaign if a mobile marketing campaign will work well for a customer in a certain niche. The market research guides the marketing agency on the best way forward to promote your products and services.
2. Strategies and Planning
The digital marketing agency will come up with a strategic plan on how the online campaigns will be conducted. They will analyse the strength and weakness of your brand and draw a coherent marketing plan. The also determine the duration the marketing campaigns will run.
3. Media Planning
This is simply determining how and when to reach prospective consumers rather than just shouting blindly. It includes planning the digital marketing campaign mix and developing a comprehensive attribution models to evaluate and measure ROI (return on investment).
4. Social Media Marketing
The digital marketing agency will determine which social media platforms to use. Some of the most popular platforms include Facebook, Twitter and Instagram among others. They also determine the actual words that will appear on these platforms. The actual foster discussions on these social media platforms that will ensure that your brand is noticed.
5. Mobile Marketing
A digital marketing company will assist you to come up with the strategy or application that may be required in the successful implementation of a mobile marketing campaign. This involves the use of a wide spectrum of marketing strategies to ensure that your brand is well known by the prospective customers.
6. Content Management and Creation
A digital marketing company will develop the content that will appear on the various online platforms. These include the flashy tests or any animations that will be seen by prospective customers. Since they do this on a daily basis, they are in the best positions to do this. Such content is developed with the customers in mind and it is meant to highlight the strength of your products or services with a view of curbing the appeal of prospective clients. Content created will then be optimized for both search engines and online users; the term for this is SEO. SEO stands for Search Engine Optimisation, where content is optimised based on specific keywords related to your business and local area. An example of this would be a web designer who is based in Manchester, would have their content optimised for keywords such as ‘web design Manchester’, ‘web design services Manchester’ and so on.
Digital marketing agencies perform a detailed analysis of the various marketing platforms used. From that analysis, you can be able to tell the most effective method of marketing your products. Some of the companies offer this information on a real time basis and you can be able to make informed decisions on which campaigns to focus on, which one to drop and so on and so forth.
8. Technologies and Application Development
Digital marketing agencies take time and build apps for the various devices such as smart phones, Ipad among other devices. Such applications are very useful in the digital marketing campaign.