The revolution that Internet has brought to business and life as a whole is tremendous. A recent report indicates that about a third of the world’s population is using the Internet for one reason or another. While some are using it for general purposes, others are using this medium to search for products within their localities. This means that if you are a businessperson and your business is optimised on the major search engines, you stand to benefit a lot.

Search engine optimisation is a web technique that helps in placing your website on the priority pages of search engines. This enhances the visibility of your site, allowing consumers to easily locate it whenever they search the Internet. Through the use of keyword mapping, search engines prioritize your site on their search criteria and this automatically increases the page rank of your site. There are a number of benefits that SEO can bring to businesses. Continue reading →